Do You Want to Successfully Launch a Large National Wine Brand Quickly? Try Influencer Marketing
By Stephen Mitchell, Co-founder, Elemental Meme In a 2013 interview Rick Tigner, President, Jackson Family Wines, stated that “In the...
Why We Need to Drop The Word "Media" From The Term "Social Media"
By Stephen Mitchell, Co-founder, Elemental Meme Social media is the topic of many conversations in the wine industry and the biggest...
Wine Marketing & Word of Mouth: Learning From Bill Bernbach
By Stephen Mitchell, Co-founder, Elemental Meme NOTE: This is the first post in our new blog that will explore wine marketing, public...
